Strategy
In today’s fast paced and competitive environment, often times marketing efforts are reactive and therefore take shape as ‘fire, ready, aim’ rather than ‘ready, aim, fire’. Our objective and mission is to help clients effectively identify their targets, take aim with precision and execute with efficiency.

Communication
Effective marketing encompasses more than paid promotion and advertising. Many more communication channels exist and with this perspective, inVision approaches marketing comprehensively and helps clients to understand, manage and leverage the internal and external customer ‘touch-points’ that impact and shape perception.

Analysis
Gathering, digesting and distilling information is the key function of our business, and it is a continual process throughout the marketing cycle. Theory and intuition serve an important role in the development of conceptual elements, but making sound decisions based on fact is definitely the point of distinction for achieving success with marketing initiatives.

Database
The core component in today’s business and marketing intelligence process is information. Understanding and making use of the data available through transactional records and compiled resources is an area where we excel. Our experts know database technology and how to harness its power to provide the valuable insight required to structure marketing strategy and help translate customer relationships to revenue.

Creative
inVision takes a holistic approach with the creative process to ensure audience, message, and medium are addressed in a collective manner with all parts integrating to achieve the desired results. We take this view with everything from individual design projects to the development of comprehensive campaigns executed across multiple mediums.

Tactics
If strategy is the root of marketing success, then tactical execution is the water providing life to the plan. inVision provides not only the ‘who and why’ but the ‘how and when’ with well-conceived programs that generate results in an efficient and traceable infrastructure. From direct mailing to promotional events and trade shows, execution, delivery and accountability are our hallmark.

eMarketing
For us, this area of business is key. From email campaigns to comprehensive site and interactive brand development, inVision is experienced in helping businesses of any size, enter, understand and compete in this important area of information and commerce.

Design
Whether it is logo development or the creation of a design platform for a comprehensive eCommerce site, we approach the process with refreshing creativity that blends style, focus and visual impact with well-reasoned image and distinctive identity. We strive to provide our clients with concepts that not only tell, but also sell.

Consulting
With years of experience operating in a variety of markets world wide, the inVision team has gained valuable knowledge both on the marketing and operations side of business. Our aim is to provide and share our hard won insight where benefit can be realized.